Mike’s Key Tips for Building a Successful Businessįocus and always working on having great customer service. One of the biggest things that Mike and his business partner James has kept consistent is the need to both validate and learn from customers. Meanwhile, brand new customers (who joined after this paid model was set into place) were given a one-week free trial. After the two months were up, it was required that all of their customers transition to one of their paid plans. When they did move to a paid model, they made sure to give everyone two months’ notice. These customers were their target market. While they expected to lose a few customers, there was a set of customers (customers that were making money from their own businesses and needed the security given by Rewind) who Mike was focused on. It was a time-limited offer, though they didn’t specify when they’d be charging for it. When they first started, they mentioned their product wasn’t going to be free forever. Mike and James avoided push-back from customers by being honest from the beginning. Once they were able to answer that question, they were able to answer other questions: Their solution was found in allowing the product to be accessible to as many different people as possible and pricing it at “FREE” let them do just that. To validate the need, it’s easier to get more people if price isn’t a barrier. As a new company and in a market that was brand new to them, they needed to answer one specific question: is there a need for this product? The one thing that Mike would share about his experience from starting Rewind is the benefit that they got from giving the product away for free at first. The benefits of giving it away for free …at first
Their focus is on backing up data which lives in the cloud – specifically in apps like Shopify, BigCommerce, and QuickBooks Online. It is a service which protects data driving your business, from a simple side hustle to a successful venture. Rewind was founded in 2015 by Mike Potter and James Ciesielski.
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